Case History


In 2020, Ali Hammoud was commissioned by London designers Cocovara Interiors to produce four individually distinct abstract artworks for utilisation in the Triptych Bankside development. The estate is a luxury residential and commercial complex, located in the South Bank district, comprised of approximately 169 residences and a low-rise office premises that includes independent retail and cultural space.

Contracted in conjunction with his design and curation company Bluline Design, where Ali serves as visual artist and director, the project was accompanied by a significantly short completion timeframe. Relying on his aptitude and substantial experience, he created works that reverberate dynamism and ingenuity, whilst remaining complimentary to Cocovara’s creative vision.

Consulting with the designers on a frequent basis, Ali gave close consideration to the internal compositions, colour palettes and utilised soft furnishings, over the course of his conception process. The resulting pieces assimilate pronounced colour tones, a sense of repose and curvilinear formations that uniquely resemble the curvatures of the buildings’ dynamic architectural design. His works presently appear in the Triptych Bankside marketing suite, where they’ll later become a permanent fixture in the office reception area.